← Home
Work & Money
Startup
- Why customers who don't feel a problem won't buy the cure, and how Febreze found the moment they did
- What the records of 2.7 million founders say about being too old, or too young, to start
- The founders who kept a wage job lasted longer, and when going all in still makes sense
- A class, a neighbour or an AI: what two Kenyan experiments found about advice
- Why a sip at a table can't tell you what a whole can at home will
- Why customers choose the shop across the road, and the question that finds out
- How to hear what people will really do, not what they say to be kind
- How to find out if people will pay before you spend on building
- When the problem you have is a market, and when it is only yours
- How to prove people will pay for something they have never seen
- What the companies' own numbers say about paying to join
- Fifteen hundred shop owners, two courses, and the one that paid for itself
- A pre-sale proves people want it, not that you can make it at that price, by that date
- One founder's road through the twelve stages, and how to find your own place on it
- Find out who pays you before you decide who to build for
- Why MoviePass's co-founder wanted the sign-ups switched off
- Why the founders who tested hardest quit more, and earned more
- Why the lowest price can lose, and how to raise yours fairly